If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.

For the past 9 years, I have mostly been working in the digital environment, always intrigued about people and their uniqueness when interacting with products.

A bike lover, on a sunny day you can see me around, riding a bike and enjoying the city.

If you spotted my bike parked, I'm at the cafe. You're welcome to join me for a latte.

I started my painting classes. Soon you will see my Basquiat inner artist coming up.

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Work Experience

Wingocard '20 - Current
Design lead, Product

At Wingocard, we believe that tomorrow's bank is teen, simple, social, and free. I joined the company in its early days as their first designer. My primary mission is to strengthen the communication with users and develop since day one a product that translates their voice in each step of the flow to create a bank where Parents and Teens have voice and love to use.

Hopper '19 - '20
Senior Product designer — Hotel experience

One of the 50 most innovative firms and #1 in Travel according to Fast Company in 2020. Hopper is the smart way to book travel on your phone. Combining massive amounts of data and advanced machine learning algorithms, Hopper predicts and analyzes airfare and accommodation to save users money and enable them to travel more often. 

Pipefy '16 - '19
Senior Product designer — Core & Growth

SAAS B2B - Pipefy is a cloud-based business process management platform that empowers managers to build and execute any type of workflow. I’ve been working at Pipefy since their early-stage and my main responsibilities are understanding the user behavior through research and data and by that, designing an engaging and user-friendly product. 

PlayKids '15 – '16
Product designer — Growth

SAAS B2C - PlayKids is the number one children's app in the U.S.A with six million monthly active users under its belt. I was the creative lead of the team who was responsible for the strategy to get new subscribers outside of the Apple and Play store platforms. Concept, direction, and design of digital products and services across mobile and desktop, targeting their growth acquisition.

Movile '14 – '15
Product designer — Mobile Apps (Android & iOS)

SAAS B2C - Movile is a holding with some of the greatest startups in Brazil, including iFood and Playkids. During my time there, I led the Web and Mobile apps design while also being heavily involved in other products strategy and concepts. Led end-to-end design products for some of the biggest telecommunications companies in Brazil, like TIM, VIVO, and CLARO

D-lab Design studio '12 – '14
Designer — Graphic and Digital

A  graphic design studio born in 2003, based in Curitiba. The studio offers services such as naming, branding, visual identity, communication, and packaging. During my time there I had the privilege to work with many branding developments and I also led end-to-end all company digital projects.

Tif Brand Refresh '10 – '11
Creative Art Director — Advertisement

A full-service agency, Tif is an award-winning integrated creative network that makes brands matter, specializing in creating experiences, design, and communications. During my time at Tif, I've had the opportunity to work for several companies helping their creative directors and writers to create meaningful campaigns for Brazillian brands.

Education

Degree '11
Graphic design — UniCuritiba Univesity

Art, graphic design, digital, illustration, editorial, color composition, advertisement, and branding design.

Graduate studies '14
User Experience design — Positivo Univesity

Qualitative user research, design thinking, ethnographic Research prototyping, business design, usability, and user journey.

Graduate studies '20
Neuroscience and Behavioral psychology — PUC RS

Focused on analyzing human behavior towards decision-making and how it affects business and us as a society. Cognitive behavior, brain development, and human history are some of the subjects we discuss.

Thank you, and feel free to reach me out:
makson.serpa@gmail.com

Brazilian. Born in Minas Gerais & raised in Curitiba.